Biography

I began my career in 1990 when Warner New Media hired me as a video production manager while I was in my senior year at the University of Southern California Film School. At Warner Bros., I went on to become one of the world's first digital video editors and an interactive designer.

I later went on work for Sony Imagesoft PC as the unit's art director and interactive designer.

In 1996, I launched my first website.

In 1997, I decided to improve my print and web design skills at CTB/McGraw-Hill. At the start of the .com boom, I moved to Silicon Valley where I worked for Novell, Siebel Systems, Pillar Data Systems, and Saba Software. Most recently, I've been working in corporate marketingand UE/UI for a mobile Linux start-up called Azingo.

 
 

Work Experience

Azingo, Inc.
Sunnyvale, CA
July, 2008 - Present
Sr. Director - Marketing Communications
Responsible for managing external marketing activities including web marketing, lead generation, print advertising, tradeshows and special events, Azingo.com, online and traditional demos, presentation design, sales tools, moble phone UI design, ringtones, Flash animations, and corporate identity.

Saba Software, Inc.
Redwood Shores, CA
Director, Online Marketing
February 2, 2007 - May 30, 2008
Responsible for all online and web marketing initiatives, including Saba.com, email campaigns, SEO, SEM, online editorial content, and online ad & lead generation campaigns. Managed a staff of two, plus vendors and contractors. More details to come.

Pillar Data Systems, Inc.
San Jose, CA
Sr. Mgr, Digital Marketing
August 18, 2005 - January, 2007
Responsible for all online and digital marketing initiatives, including Pillardata.com, email campaigns, web seminars, search engine optimization, online editorial content including whitepaper development, and online awareness and lead generation campaigns. Managed a budget of $600K+, contractors, and agency relationships. Lead generation campaigns generated the largest number of leads at the lowest cost, with most guaranteed online lead gen campaigns over-delivering by 200+%. Also responsible for in-house podcasts, videocasts, and multimedia sales tools. In-house expert on digital video, digital audio, and website usability.

Siebel Systems, Inc.
San Mateo, CA
Senior Manager, Web Marketing & Operations, October 2001
Managing Producer, Siebel.com, September 2000
Senior Web Designer, September 1999
September 20, 1999 - Present
Responsible for the Web marketing strategy, production, and design of Siebel System's external websites, including the siebel-microsoft.com and siebel-compaq.com alliance websites, the Siebel intranet, the Siebel MidMarket website, and the redesign of the Siebel corporate website. Recent accomplishments include the design of the Siebel eNewsletter.

Novell
San Jose, CA
Website Manager
October 5, 1998 - September 17, 1999
Responsible for electronic marketing for sales-related websites, including shopnovell, Novell corporate partnerships, and miscellaneous projects. Created site designs, graphics, animated banners, editorial content, and HTML scripting for public website and intranet. Personalized newsletter initiative resulted in a 20% return, an eight-fold increase in subscribers, and a 50% increase in monthly sales

CTB McGraw/Hill
Monterey, CA
Marketing Communications Design/Production Specialist & Website Manager
November, 1997 - October 2, 1998
Designer and manager of CTB's website. 1997-98 CTB Product and Services Catalog (216 page, 4-color catalog). Managing editor and writer of CTB's company newsletter. Designer of CTB's national advertising campaign for 1997. Designer of various product brochures, CD-ROMs, booth graphics, and other collateral.

Sony Imagesoft PC
Monterey, CA
Senior Interactive Designer
May, 1993 - October, 1995
Highlight's PUZZLEMANIA

  • The Haldeman Diaries
  • Wheel of Fortune
  • Jeopardy!
  • Sony Imagesoft PC Sampler
  • Beavis & Butthead, Playboy CD-ROM screensavers
  • ABC News Earthquake!
  • Wilson Learning Relate with Ease
  • Wilson Learning Decide for Sure
  • IMC First Aid Basics

Warner New Media
Interactive Designer/Digital Video Editor
October 1990 - February 1993

  • AMC Cancer Information Guide v1.1
  • HellCab
  • Funny
  • IBM Orchestra Laserdisc Demo
  • Sports Illustrated Sports Almanac
  • Sports Illustrated's Gold Rush
  • Brahm's German Requiem
  • Young Person's Guide to the Orchestra

Education
Bachelor of Arts, Film Production (incomplete)
University of Southern California, Los Angeles
January 1986 - January 1990

Software Skills

Digital Video:
Adobe Premiere
VideoFusion
Apple QuickTime utilities (Mac/Win)

Paint and Drawing Programs:
Adobe Photoshop (Mac/Win)
Equilibrium Debabelizer
Adobe Illustrator
Fractal Painter
Specular Infini-D
Macromedia Macromodel

Digital Audio:
Digidesign Sound Designer II
Macromedia Soundedit 16

Multimedia Authoring:
Macromedia Director (Mac/Win)
Macromedia Authorware (Mac/Win)

Desktop Publishing:
Quark XPress
Adobe PageMaker

HTML:
Macromedia DreamWeaver
Adobe Pagemill
Alliare Homesite
BBEdit

Clerical Software:
Claris Filemaker Pro
Microsoft Office
Sony Hybrid CD-R Formatter
Novell Groupwise
Adobe Acrobat

Hardware Skills

Computer Hardware:
Macintosh & Windows-based computers, hard drive arrays, magneto-optical drives, CD-ROM drives, CD-R writers, Radius Videovision Studio, SuperMac Digital Film & Rasterops 24STV video digitizers; AudioMedia II sound digitizer; DAT recorders

Video Hardware:
Betacam SP, 3/4" SP, & Hi-8 videotape cameras and timecode-based off-line editors; flatbed scanners, Canon digital SLR still cameras, RGB to NTSC scan converters, Macintosh-based touchscreens.

 

NOTE: Some of the hardware and software I've used in production is archaic, but I like to leave it up because every so often it comes up in conversation about the good old days of yore. General Magic stories, anyone?