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Experience
[a•mo•bee]
Director, Digital Marketing
Redwood City, CA - May, 2011 to Present
Responsible for the digital marketing strategy
for a mobile advertising technology company. Duties include branding design, website, moblle application UI and UE design, cloud application UI, advertising, and lead acquisition.
Wolfram Alpha, LLC
Director, Digital Marketing
Palo Alto, CA - Sep 1, 2010 to Dec 17, 2010
Responsible for the digital marketing strategy
for a consumer search engine start-up, including lead generation
and lead management, website design and editorial, sales and tradeshow
presentations, and product UE/UI design. Division dissolved by
headquarters.
Saba
Sr. Director, Digital Marketing
Redwood Shores, CA - Nov 4, 2009 to Aug 27,
2010
Responsible for digital marketing
strategy, including web, video, and mobile. Created and managed
lead generation campaigns and content, CRM integration, marketing
automation rules and workflows, online ad campaigns, and email
marketing resulting in a 19% increase in raw and qualified leads
and a 17% increase in email CTR in one quarter. Job duties expanded
to include user experience/user interface for iPhone applications.
Azingo
Sr. Director, Mobile Marketing
Sunnyvale, CA — May 24, 2008 to Nov 1, 2009
Responsible for marketing and interaction
design for a mobile application and platform development start-up.
Marketing duties included web marketing, print ads, domestic and
international tradeshow management, customer events, and collateral
(editorial, design, and production).Redesigned and implemented
Azingo’s new corporate identity in six weeks. Composed 12 original
ringtones in 10 hours. UE/UI design work included the Azingo Active
Homescreen and mobile web browser, media player, and web widgets;
collaborated in developing the physics model and visual design,
and worked as a consultant with LG’s mobile software division.
Saba
Director, Online Marketing
Redwood Shores, CA — Feb 6, 2007 to May 20,
2008
Responsible for all online and web
marketing initiatives, including online lead generation, design
and production of Saba.com and the corporate intranet, customer
email campaigns, SEO, SEM, online editorial content, Salesforce.com
integration, and online banner advertising. Managed a staff of
two, plus agencies, web vendors, and part-time contractors. Campaigns
resulted in increasing lead generation by 20+% and generating ~$3M
in incremental revenue in 6 months. Awarded Employee Excellence
Award after two quarters. Produced, directed, and edited HD customer
and demo videos.
Pillar Data Systems
Sr. Manager, Digital Marketing
San Jose, CA — Aug 14, 2005 to Feb 3, 2007
Responsible for all online and digital
marketing initiatives, including Pillardata.com, email campaigns,
web seminars, search engine optimization, online editorial content
including whitepaper development, sales development scripts, and
online awareness and lead generation campaigns. Managed a budget
of $600K+, contractors, and agency relationships. Also responsible
for in-house web seminars, podcasts, videocasts, and multimedia
sales tools.
Siebel Systems
Director, Web Marketing & Operations
San Mateo, CA — Sep 20, 1999 to Aug 11, 2005
Responsible for the web marketing
strategy, branding, and production of Siebel System’s external
online marketing, including siebel.com, global strategic alliance
websites, and product microsites. Created all editorial, graphic,
production processes and guidelines. Responsible for tracking lead
generation, web traffic analysis, user retention, marketing campaign
metrics, and search engine optimization. Other accomplishments
include the enterprise customer sales portal program and increasing
landing conversion and translating the company’s 2005 rebranding
campaign across all online properties.
Novell
Website Manager
San Jose, CA — Oct 5, 1998 to Sep 17, 1999
Responsible for electronic marketing
for sales-related websites, including shopnovell, Novell corporate
partnerships, and miscellaneous projects. Created site designs,
graphics, animated banners, editorial content, and HTML scripting
for public website and intranet. Personalized newsletter initiative
resulted in a 20% return, an eight-fold increase in subscribers,
and a 50% increase in monthly sales.
CTB McGraw/Hill
MarCom Specialist
Monterey, CA — Nov, 1997 to Oct 2, 1998
Primary responsibilities were to create
integrated marketing campaigns based on input from field sales,
regional offices, and corporate executives. Manager of CTB’s website,
managing editor/writer of CTB’s company newsletter, and CTB’s national
advertising campaign for 1998. Designer of product brochures, CD-ROMs,
packaging, environmental graphics, and collateral.
Sony Imagesoft
Senior Interactive Designer
Monterey, CA — May, 1993 to Oct, 1995
Responsible for the production of
ten interactive multimedia CD-ROM titles for the business and consumer
market. Creative director and product marketing manager for the
Highlights for Children CD-ROM, including managing the creation
of all digital elements, application design, and managing a team
of ten artists, programmers, and sound designers/musicians. Internal
expert on digital video, digital audio, and animation.
Warner New Media
Interactive Designer & Digital Video Editor
Burbank, CA — Oct, 1990 - Feb, 1993
Digital video editor for eight multimedia
CD-ROM titles and touchscreen-based educational kiosks. Production
manager for in-house video production.
Education
University of Southern California, Los Angeles
School of Cinema/Television
January 1986 - October 1990
B.A., Film Production (incomplete)
Interests
Pro bono work includes producing websites for San
Jose community-based non-profit organizations, including the Webguild
of Silicon Valley. Publisher of a bi-monthly community newspaper
in Monterey, CA from 1994-1998. I'm an amateur muscian (bassoon,
tenor sax, piano) and enjoy learning human languages (Catalan,
Farsi, German, etc.).
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Skills
Design
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Flash
Web
HTML by hand
Adobe Dreamweaver
Adobe Contribute
Interwoven Teamsite
Marketing Automation/Email
Pardot
ExactTarget
Manticore
Constant Contact
Analytics
Google Analytics
Webtrends
WebSideStory
Business
Salesforce.com
Siebel
Microsoft Office Suite
Microsoft Project
Microsoft Visio
Video
Apple Final Cut Pro
Apple Motion
Apple Soundtrack Pro
Apple DVD Studio Pro
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