This is the commercial I created in 48 hours for Mercedes-Benz Fashion Week in Kuala Lumpur. It played before each runway show, and on video walls throughout the venue.
Challenge
The [a•mo•bee] logo had to span print, digital, social, and mobile channels. It also had to give viewers clues as to how to correctly pronounce the company name, and refer to the company's messaging as the "company defining mobile advertising."
Solution
Create a recognizable logo and corresponding icon that could be be for...
Traditional channels: print advertising, billboards, postcards
Digital channels: websites, social icons, presentations, .ico files, computer desktop icons, augmented reality trigger images, could be sent via email without requiring it to be an attachment.
Mobile channels: a mobile phone icon and web shortcut, could be sent as a text message
[a•mo•bee]
Android, iPhone and iPad mobile app to demonstrate the 3D mobile ads offered by the company.
AIPARC - February, 2017
Sansa Advisors - November, 2016
Work for Fun - November, 2014
WittyParrot - May 2013, design only
[a•mo•bee] corporate website - 2011. Corporate website identity, logo, and mobile branding.
Grand Prairie Convention Bureau - October 2010, October 2008, October 2006
Azingo corporate website - December 2008 - This was a complete overhaul of the corporate identity
SpikeSource corporate website - August, 2008 - design only
Saba Software - March, 2007
Fuller Thaler website - December, 2006
Pillar Data Systems corporate website - August, 2006
CRMOnDemand.com - 2003
Siebel.com Rebranding - October, 2004 - for an idea of what this looked like, use the wayback machine
Anthony Buzak Furniture - September, 2004
Farbest Brands - September, 2004
Renegades Nightclub - August, 2003
Siebel-Microsoft.com - October, 2002
Siebel User Week - June, 2002
Web of Culture - September, 2001
Siebel-Compaq.com - later rebranded as Siebel-HP.com, November, 2000
Mancini's Sleepworld - June, 2000
Siebel Systems - March, 2000 - October, 2004
The Otter Project - January, 2000
The 641 Club - September, 1999
Meridian Global Resources - July, 1999
JETRO San Francisco - July 1999- original design
KillerRobot - June 1999
shopnovell - May, 1999
Novell Global Partner Summit 1999 - January, 1999
Novell Corporate Partnerships - May, 1999
Sony New Technologies - 1997, division dissolved
PC Financial Network MagicBroker - 1996, division dissolved
All American Loan Services - July, 1996
The Paper - June, 1996
San Francisco Lesbian/Gay Freedom Band - 2011 to the present
Billy DeFrank LGBT Center - March, 2003
Webguild of Silicon Valley - 1998
Monterey County AIDS Project - 1996
15+ years experience
CRM strategy
Analytics
Multi-channel advertising
9+ years experience
Corporate identity
Website design
Investor + sales presentations
7+ years experience
Mobile app UX and UI
Mobile advertising
Mobile websites
Let's get started Contact Me