Who is this Wes guy?

 

In 30 words...

• 18+ years in digital marketing and analytics, 10+ years in branding, 8+ years in mobile
• Professional-level skills in multiple marketing disciplines (digital + traditional)
• Worked for both Fortune 100 companies and startups

Jump to my experience and skill set

 

And, the Tolstoy-esque version...

I've built a career by combining marketing expertise with technical ability, which means I can create a marketing strategy, execute it, and measure its effectiveness.

From Digital Video to Interactive Design

I was hired by Warner Bros in my senior year at USC's film school. I eventually became one of the first non-linear digital video editors, and later a UX designer. At the time, data transfer rates were measured in kilobytes and computer monitors were smaller than an ATM screen.

From Product Development to Marketing

I was later recruited by Sony Imagesoft PC in Monterey, where I designed CD-ROM entertainment software, including a title that had a 12-year shelf life. After Sony, I took a year off, taught myself HTML, published a community newspaper, and decided to change careers.

I was hired by McGraw-Hill and was lucky to have a remarkable mentor, who taught me traditional marketing and handed me the keys to the company website.

Move to Silicon Valley

Fast forward two years: I'm a director at Siebel Systems, where I honed my digital marketing skills for six years running a Fortune 500 enterprise website. Siebel was an amazing place to work, and it's there that I learned that how you describe your job should start with a dollar sign (in my case, $4.2 million in pipeline).

Startup Fun

A startup is the perfect playground for an autodidact. For me, this has meant learning about...

 

Passing It On

I've been lucky to work with excellent mentors, so I encourage continuous learning. Teams that I've managed have consistently been recognized as top performers because they have all increased their value to the company by doing what comes naturally - pursuing an interest.