DESIGN
WEB
MARKETING AUTOMATION
EMAIL MARKETING
ADVERTISING
ANALYTICS
CRM / BUSINESS
DIGITAL VIDEO
University of Southern California, Los Angeles
School of Cinema/Television
January 1986 - October 1990
B.A., Film Production (incomplete)
Pro bono work includes producing websites for community-based non-profit organizations, including the Webguild of Silicon Valley and the DeFrank LGBTQ+ Center in San Jose
Publisher of a bi-monthly community newspaper in Monterey, CA from 1994 to1998.
Amateur musician (bassoon, saxophone, piano)
Learning foreign languages (French, CSS3, etc.)
January, 2022 to Present
Responsible for digital marketing for SEC-regulated capital investment firm (website, video editing, webinars, email marketing, SEO, web development, lead generation, online content) as well as corporate branding, event design, and project management. Single-handedly designed and built 215-page company website in two weeks.
Digital marketing consultant for finance, high-tech, and biotechnology companies. Services include branding, digital lead gen strategy, website creation, ecommerce, customer experience, advertising, copywriting, and analytics.
Singapore - November, 2016 to August, 2020
Responsible for the digital marketing and branding consultancy for a global M&A company. Primary responsibility is the online positioning and transformation of companies looking to be acquired, including web presence, branding, and creation of ABM materials. Companies include Belkin, Singapore Biotechnology, SeriesOne, Braavos Partners, iClick, Innovid.
San Francisco, CA - November, 2016 to December, 2018
Responsible for digital marketing, operations, and branding for an artificial intelligence (AI) software startup. Owned online lead generation, website, sales automation setup and integration, sales tools, and corporate identity.
San Francisco, CA - April, 2015 to June, 2016
Responsible for digital marketing, operations and branding for a cloud communications company targeting mobile app and desktop software developers. Owned lead generation and management, CRM integration, as well as the corporate website and all online advertising. Increased customer acquisition by 54% in 23 days, while reducing cost by 24% and increasing lead quality by 13%. Company acquired by Vonage.
Company sold to Vonage in 2016.
Redwood City, CA - May, 2011 to April, 2015
Owned digital marketing strategy and marketing communications for a mobile advertising technology company: lead gen, advertising (print, desktop, mobile), branding, marketing websites. Designed the UE/UI of the Amobee mobile app. Also sales and executive presentations, digital video/audio, and augmented reality. Company acquired by SingTel.
Company sold to Singtel in 2012.
Palo Alto, CA - Sep 1, 2010 to Dec 17, 2010
Responsible for the digital marketing strategy for a consumer search engine start-up, including lead generation and lead management, website design and editorial, sales and tradeshow presentations, and product UE/UI design. Division dissolved in 2010.
Redwood Shores, CA - Nov 4, 2009 to Aug 27, 2010
Returned at the request of the new CMO. Owned online and web marketing initiatives, including lead generation, design and production of Saba.com and company intranet, email campaigns, SEO, SEM, online editorial content, and online banner advertising. Managed a staff of two, plus vendors and contractors. Increased customer email engagement by 20% and lead generation by 18% in six months with no budget increase.
Sunnyvale, CA — May 24, 2008 to Nov 1, 2009
Responsible for marketing and interaction design for a mobile application and platform development start-up. Marketing duties included web marketing, print ads, domestic and international tradeshow management, customer events, and collateral (editorial, design, and production).Redesigned and implemented Azingo’s new corporate identity in six weeks. Composed 12 original ringtones in 10 hours. UE/UI design work included the Azingo Active Homescreen and mobile web browser, media player, and web widgets; collaborated in developing the physics model and visual design, and worked as a consultant with LG’s mobile software division.
Redwood Shores, CA — Feb 6, 2007 to May 20, 2008
Responsible for all online and web marketing initiatives, including online lead generation, design and production of Saba.com and the corporate intranet, customer email campaigns, SEO, SEM, online editorial content, Salesforce.com integration, and online banner advertising. Managed a staff of two, plus agencies, web vendors, and part-time contractors. Campaigns resulted in increasing lead generation by 20+% and generating ~$3M in incremental revenue in 6 months. Awarded Employee Excellence Award after two quarters. Produced, directed, and edited HD customer and demo videos.
San Jose, CA — Aug 14, 2005 to Feb 3, 2007
>Responsible for all online and digital marketing initiatives, including Pillardata.com, email campaigns, web seminars, search engine optimization, online editorial content including whitepaper development, sales development scripts, and online awareness and lead generation campaigns. Managed a budget of $600K+, contractors, and agency relationships. Also responsible for in-house web seminars, podcasts, videocasts, and multimedia sales tools.
San Mateo, CA — Sep 20, 1999 to Aug 11, 2005
Responsible for the web marketing strategy, branding, and production of Siebel System’s external online marketing, including siebel.com, global strategic alliance websites, and product microsites. Created all editorial, graphic, production processes and guidelines. Responsible for tracking lead generation, web traffic analysis, user retention, marketing campaign metrics, and search engine optimization. Other accomplishments include the enterprise customer sales portal program and increasing landing conversion and translating the company’s 2005 rebranding campaign across all online properties.
San Jose, CA — Oct 5, 1998 to Sep 17, 1999
Responsible for digital marketing for sales-related websites, including shopnovell, Novell corporate partnerships, and miscellaneous projects. Created site designs, graphics, animated banners, editorial content, and HTML scripting for public website and intranet. Personalized newsletter initiative resulted in a 20% return, an eight-fold increase in subscribers, and a 50% increase in monthly sales.
Monterey, CA — Nov, 1997 to Oct 2, 1998
Primary responsibilities were to create integrated marketing campaigns based on input from field sales, regional offices, and corporate executives. Manager of CTB’s website, managing editor/writer of CTB’s company newsletter, and CTB’s national advertising campaign for 1998. Designer of product brochures, CD-ROMs, packaging, environmental graphics, and collateral.
Monterey, CA — May, 1993 to Oct, 1995
Responsible for the production of ten interactive multimedia CD-ROM titles for the business and consumer market. Creative director and product marketing manager for the Highlights for Children CD-ROM, including managing the creation of all digital elements, application design, and managing a team of ten artists, programmers, and sound designers/musicians. Internal expert on digital video, digital audio, and animation.
Burbank, CA — Oct, 1990 - Feb, 1993
Digital video editor for eight multimedia CD-ROM titles and touchscreen-based educational kiosks. Production manager for in-house video production.
University of Southern California, Los Angeles
School of Cinema/Television
January 1986 - October 1990
B.A., Film Production (incomplete)
Pro bono work includes producing websites for community-based non-profit organizations, including the Webguild of Silicon Valley. Publisher of a bi-monthly community newspaper in Monterey, CA from 1994-1998. Amateur musician (bassoon, saxophone, piano) and an interest in foreign languages.
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